Digital Advertising Pushes Forward, Evolving the Advertising Industry

Digital advertising is blossoming.

Adland has evolved drastically in the last ten years from a place that was once excited by cheap, fast and trashy advertisements.  In “The End of Advertising,” by Andrew Essex, Essex describes the history of advertising to where it is today (Essex, 10).

digital advertising

digit

Here is a 1960s advertisement for Heinz Ketchup.

digital advertising

Check it out one today.

The advertising industry, once focused on producing advertisements, which simply sold products, has flourished into high-end business that caters towards creating creative, digital advertisements, which are focused on the new modern, digital, often mobile, consumer (Essex, 11).

Adland has changed to suit the needs of consumers in the 21st century.  After websites, informational sites, social media platforms, and google all became widely accessible, marketers realized that internet advertising had great potential, and turned their attention to digital advertising (Essex, 25).

Digital advertising was not without its obstacles.  Consumers who were annoyed by internet pop-up ads were soon paying for ad-blocking software (Essex, 16). These advertisements were not exactly favorable.

However, several years later Google Adwords, and Analytics emerged and streamlined digital advertising, making it what it is today.

Google and Facebook now dominate the digital advertising industry, and together, are responsible for over 60% of digital advertising in the USA (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Google and Facebook are able to target consumers based on their online searches and spending, as today nearly everyone is on online (“Small Businesses Crowd Facebook, Twitter..”, 2017).

digital advertising

Online advertising, today, has a social element that results in a dynamic, ongoing interaction between the seller and consumer, which means marketers are continuously being updated about what is popular and desirable to consumers (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Social, digital advertising in the modern world is about keeping a continuous conversation with the consumer, instead of simply selling.

“Works Cited”

Essex, Andrews. The End of Advertising. Penguin, 2017.

“Small Businesses Crowd Facebook, Twitter for Marketing.” Emarketer. Sept, 20, 2017. https://www.emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market/1016494. Accessed 29 Nov. 2017.

 

 

 

Modern Day, Modular Web Design is Like a Monumental Lego Project That Requires Organization, Planning, Management, and Teamwork

Web design in Today’s World

Web design has evolved rapidly from the days of early Facebook, when middle and high-schoolers gushed over the new online platform that blew their minds, quickly after they created a new account.

web design

They felt a sense of raw freedom and independence, as their impressionable, not yet fully matured, adolescent souls squealed to be heard on digital media, delighted by this new advancement in technology.

But if Facebook was cool, then the milestones that programming made in the next decade were super-cool, as web applications sprang up, inspired by the new social media engine.

As hastily constructed web pages, and applications sprang up all around the inter-web, engineers realized the potential that the web held. Today, talented UI/UX designers and engineers are sought around the world to work on applications.

These applications are complex tools that have rapidly changed the web.  Flaky, cutesy web pages have faded from mainstream culture, as UI/UX design has emerged, quickly gaining in momentum and popularity.  The need for intelligent, cutting-edge designers and developers has grown enormously, and today, having a good UX/UI means more $$$$$ all around, and greater profits.

Read more about it. 

Modern web design involves UI/UX, and looking into any modern design studio, you will find designers crowded around a huge portfolio of work spanning several computers. These designs are key to building the world’s newest products, that everyday users gush over for countless hours, and house designs like the one below.

web design

But planning, organization, management and teamwork is really really really important…

Having worked on an application’s creative team, I have learned a lot about designing and developing applications.  UI/UX web design involves structuring web content in a hierarchical fashion, to address users needs.  Modern websites are designed by UI/UX Designers who are familiar with front-end engineers responsibilities, and have a good understanding of website dynamics.  Web pages which are designed with high consideration of their users are responsive, compatible-across various browser windows: Internet Explorer, Firefox and Google Chrome.

They can be viewed with ease on different devices.  Applications like Netflix, for example, can be viewed on different devices and are tested with Google’s Developer Tools. See different views of Netflix.com being inspected, below.

web design

web design

web design

The design of Netflix is elegant, the varied structures and squares are flexibly nested together, into the masterpiece that is the nation’s most popular television application.

Modern web design can be likened to legos  (Zhang, 2017).  In a typical full-fledged lego project, a finished result is expected and illustrated on a manual for an enormous, beautiful ship.

web desi

There are different lego pieces involved in building the masterpiece which is the finished project.  Similarly, UI/UX designs for modern-day mobile-desktop applications involve assembling modular software components together to create a beautiful, functional application.

In order to create a highly functional application, designers should have a good understanding of responsive web design, CSS, bootstrap, and other design libraries that will be used to style the skeleton of an a modern day html5 application (Zhang, 2017).

Similar to the basic framework of an enormous lego project, a front-end engineer lays down the skeleton for the entire project using html or html5 code (for AngularJS), and adds the necessary stylesheets.  With a solid designer, the designs for mobile to desktop are all in place, as is the stylesheets, and libraries that will be used consistently throughout the project.  The designer is satisfied with the designs and the team members meet to finalize the designs, like the manufacturers of a ship verify the designs before the ship moves on to the building phase.

web design

The engineers work steadily to build out the pages and style them with the style guides set out by the designers, and the back-end engineers build out the API’s and server-side connection.  With good organization and talented engineers, the team finishes the application within the given time frame.

Become enlightened by what the New Possibilities Team has to say about Modular Web Design.  Co-work at goElaborate.com, A NYC Digital Media Company!

Works Cited

Zhang, Samantha. “Learning from Lego: A Step Forward in Modular Web Design.” Medium. Feb. 17, 2017. https://medium.com/5000-things/learning-from-lego-a-step-forward-in-modular-web-design. Accessed November 15 2017.

Web Design in 2017

Web Design is Now Component Based Software Design

Web design in the modern era involves building components from top programming languages like AngularJS.  Creating components that can be used in large-scale, and responsive applications requires engineers’ and UI designers to put together different components into a code base.  Today html5 is used to create modern web and mobile applications.  Html5 is the skeleton of these applications, and programming languages like AngularJS and ReactJS, C#, Java and other traditional object-oriented programming languages are used to give the software functionality.  AngularJS and AngularJS work together to enable advanced styling of modern html5 applications that can work in various places without constant issues and troubleshooting from it teams.

Today skilled and successful developers are quickly able to take software components and put them together, collaboratively, to make agile software that is can be improved over many years and becomes more efficient over time.  Software developers that are on top of modern UI/UX strategies can easily build responsive components on top of htm5 templates, which are styled with the newest and best styling technologies, removing the time and need for tacky and incompetent web designers that are from the the late 90’s.  With the new boom in technology, as New York works hard to parallel Silicon Valley, developers that can quickly and artfully assemble complicated software using high-tech are in great demand.

Web design is a field that is extinct, and has been taken over by engineering. Engineering technology for people who need to use it quickly without errors is the job of software developers in major fortune 500 companies.  Building and testing this technology is a process which the world’s most talented engineers work on for many hours a day, and the advanced, complex softwares the build have in 2017 taken over the web.  Major website development in NYC is now about engineering, and tacky and lousy web designers are fading from the mainstream market, as engineers from the valley crowd into the tech alley. New York’s Google building in Chelsea is a great example of this transformation that the world is undergoing, as major tech companies buy space in downtown Manhattan and Brooklyn.

NYC is now a major hub for tech and software developers.  In a the next few years, major Silicon valleys will crowd into downtown Manhattan as tech goes to places where it can never go back, changing the entire climate of America’s metropolitan city.

Old and crummy WordPress websites vie for a place like unwanted garbage inside America’s major cities, as talented software developers quickly transform the new rocket economy building lightning speed components, which look classier and sleeker than ever before.

Co-work at goElaborate in NYC!  Check out top developers on TopTal that you can work with today for cheap and affordable prices 🙂

web design

The new era requires web designers which are talented in industrial UX/UI design, and can “put stuff together that works”.  Software development is a collaborative effort in 2017 that doesn’t look fondly upon short-cuts and cheap fixes, but beautiful, streamlined work that shows workmanship and dedication.  Real clients are willing to pay big money for these real projects.