Key Big Data Terms You Should Know

A new era has encaptured the world, the digital age. Due to the rapid advances in technology, there has been an increasing amount of data being generated. In the business world today, the use of data is very influential and essential in making business decisions. When discussing data and its uses for businesses a common term is used, Big Data. This term is fairly new but the practices are ancient, yet many are unfamiliar with the concept. The world is surrounded by data ready to be analyzed and interpreted for good use, but first, there needs to be an understanding of the concept and its surrounding key components. After all, knowledge is power.

The Basics

First, there needs to be an understanding of what Data is. Data is facts or pieces of information that can be used in calculating, reasoning or planning. Now Big Data is not a software or company, but simply a term to describe the large amount of data that can be analyzed for insights and information that can lead a business to make better decisions and strategic plans.

Big data is characterized by three key terms; volume, velocity, and variety. When in reference to big data these terms take up a big meaning in the digital realm. Volume refers to the expanding amount of data being generated monthly, weekly, daily, even hourly.  Companies are able to use data beyond the internet, including business transactions, social media, machine data, and sensors. Especially relevant, velocity is used to describe the increasing speed at which data streams in and is being generated. And finally, Variety describes the various forms data can exist – from numeric data, structured or unstructured texts, email, images, audio or financial transactions – data is everywhere.

Protecting Data 

It is true that data is everywhere, nearly every aspect of an individual’s life has a data component that can be used for analytical observing. From the coffee bought from Starbucks to the social media pages being checked, some sort of data is being generated. With all this data there needs to be limits and precautions to ensure safety and privacy. Hence, where Data Privacy, security and governance come into play.

Data Privacy deals with the collection, protection, and distribution of personal or private information belonging to individuals or organizations. Data security concerns the protection of data from unauthorized modification, destruction or disclosure whether intentional or accidental. And finally, data governance, helps businesses maintain information and data on customers, keeping all information secure. Understanding these three terms and the policies/laws surrounding them is essential when it comes to the frequent use of data for businesses in order to avoid future complications.

As technology continues to advance and further integrate into the daily lives of users, Big data will continue to grow and maintain its force in the business world. It is nearly impossible to ignore the amount of digital information that can be used for a company to improve its standing, no longer are educational guesses and intuition enough. From the brilliant mind of W. Edwards Demming, “In God we trust, all others must bring data.”.


“Big Data: What it is and Why it Matters.” SAS: The Power to Know, Accessed June 2017.

Marr, Bernard. “The Complete Beginner’s Guide to Big Data in 2017.” Forbes, 14 Mar. 2017,        Accessed June  2017.

McAfee, Andrew. “Big Data: The Management Revolution.” Harvard Business Review, Oct. 2012,    management-revolution. Accessed June 2017.

“What is Big Data?” IBM, Accessed June 2017.

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Whisper, The Anti- Facebook?

Whisper, a pretty new app that is getting a lot of attention recently is also considered to be the “anti-Facebook” of the social media world, at least according to its creator, Michael Heyward.

Anti- Facebook

Whereas Facebook is about the seemingly perfect life, Whisper is about posting anonymous secrets allowing those walls to come down. Heyward acknowledges the fact that Facebook puts a lot of pressure on being popular, having many followers, and constantly updating about your seeming perfect life. It paints a false representation of actual people in the everyday world who don’t live so glamorously.

I too find Facebook to be overwhelming sometimes as I am not a big “selfie” taker, nor do I find the time to go out much. So when my friends picture posts about what’s happening in their live currently I sometimes also wonder ‘where they get all this free time from?’ or ‘am I a workaholic?’, etc. These in your face happy life updates are actually proven to make some people psychologically depressed about their own lives.

Whisper smashes your rose colored lenses and bring you back into a reality that everyone has got embarrassing secrets. Whisper is app driven rather on the iOS and Android system, because it’s still about that easy life update feature, but there is also a website to participate in and see the gallery of confessions.

Whisper is basically a meme (i.e. image and words on it to describe a situation ironically or not), much like, confession bear, but while confession bear tends to be really dark with constant background image and an older audience. Whisper has a wide age range, a gallery of images to go with each confession and confessions range from light to dark.

Another great thing about the Whisper confession app is that it’s sole purpose is to keep you and your posts entirely anonymous by not storing your name, email, or phone numbers to be hacked or seen. And any direct likes or conversations between posters is also kept anonymous.

But I have to admit confession bear is really addicting.



Communication these days?

How do you communicate with your friends these days, mostly in person, mostly online, mostly calls, mostly texts, apps? Don’t lie.

Movies like Wall-E have commented about our lack of physical interaction and our future to come. Scientific studies have proved that we are social creatures of the physical world, yet social media of the digital world has been changing what it means to socially interact. This with technology have been making it easier to tap in and out of the Facebook, Twitter, Google plus and what not and we can talk to these sites to talk to our friends via speech recognition forgetting that a simple phone call can get you an immediate response.

I admit that I am a texter because it ironically frees up my time as opposed to phone calls which i invest more of my time into. Besides our insane amount of time on the computer or texting, the latest subject of discussion that has been brought up is, “emoji overuse” as I prefer to call it.

I’ve also noticed that sites such as Facebook force emoji use whether or not you type a face or pick a face from a gallery of images.


This lovely article on Mashable discusses the the use of emoji through the years. I remember the days when they were called “emoticons” and the difference between emoticons and emoji’s being pixel versus a more rendered face. I personally find the emoji’s odd looking myself, but for they cutely convey expressions people are feeling.

Emoji’s are considered something used mostly by females and the younger generations. There have been surveys and studies saying the more emotional you are as a person the more likely you will use emojis to express those feelings in text, and the condensed faces are connected to young folk who simultaneously abbreviate their words as well.

Why Mashable and myself find this so concerning is because emojis are meant for light playful use in certain situations. But according the writer’s personal anecdote of using emjoi’s to express their sadness of their friend moving rather than calling their friend to talk personally.

This casual substitution brings a more stunning realization about blasé treatment of situations not meant to be taken lightly.

Our generation is coming out with these amazing technological revolutions such as Google Glass and smart watches that make communication easily accessible but a lot less personal.