More Brands Joining Instagram

More and more people are falling into the social media craze and a lead captor is Instagram. Instagram is a mobile app that allows users to take photos or videos for the purpose of sharing their life online.  It is now one of the top social platforms and businesses can use this to their advantage.

Instagram currently has more than 500 million users and steadily growing. What does this mean for marketers? That there is a huge platform of consumers waiting to be engaged with. Many businesses are advertising on Instagram for a number of reasons:

  • Simple to use: The app only allows a handful of options for what to post, this gives everyone fair game. There is no annoying spam or pop-up videos/links that usually drive consumers away. But rather it is the same square space that every user has. Allowing businesses to reach consumers in a relatable fashion that is not too overbearing.
  • Creative: Instagram allows businesses to visit their creative side and release content that is unique and specified for their brand.
  • Effective: Visual marketing is becoming increasingly popular as social media marketing continually grows. Consumers are preferring to gain information through sight, and Instagram does just that. If a company is able to draw a consumer in through their pictures and captions they have potential to gain more followers and ultimately customers.
Join in the Fun

Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account. Right away for the future of the free world depends on it!

Ok, maybe not the entire free world and perhaps I am being a bit melodramatic. But the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.

From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 cmillion potential customers are being ignored.”

Like what we have to say? Check out our latest blog post: http://goelaborate.com/can-big-data-grow-company/

Why do we use Social Media?

Social Media

Social media is a web-based and mobile-based technology that is used world-wide. The social media is used to turn communications into interactive communities and individuals. It is a source that is accessible to anyone and helps apply  different forms such as;

 

  • Internet forums
  • Weblogs
  • Social blogs
  • Microblogging
  • Wikis
  • Podcasts
  • Photographs
  • Pictures
  • Videos
  • Rating
  • Social Bookmarking.

 

Social networks such as (Facebook, Twitter, Instagram and Myspace, etc) are sites that are frequently visited daily and millions of users are using today.


Source: www.abovethelaw.com

By: Gabe Acevedo

Happy Foursquare Day!

What is Foursquare Day? aka 4sqday

Here is a little background on the check-in frenzy we all became a part of once upon a time…

“Foursquare Day was coined by Nate Bonilla-Warford, an optometrist from Tampa, Florida on March 12, 2010. The idea of Foursquare Day came to Bonilla-Warford after thinking about a simple calculation, 4^2 = 16. Since 4 squared equals 16, Bonilla-Warford came up with the idea to check-in to Foursquare on the 4th month and 16th day of the year, hence April 16.” via Wikipedia

Ingenious!

Now the business twist: Nate concocted this idea as he was seeking ways to promote his business.

Although at first it didn’t take, soon enough the idea went viral!

Check Out this Check In Phenomena

“In 2010 fast food giant McDonald’s launched a spring pilot program that took advantage of Foursquare Day. Foursquare users who “checked-in” to McDonald’s restaurants on Foursquare Day were given the chance to win gift cards in 5 and 10 dollar increments. Mashable reported that there was a “33% increase in foot traffic” to McDonald’s venues, as apparent in the increase in Foursquare check-ins.” via Wikipedia

Any nifty ideas for making this Foursquare Day your busiest business day yet?

A check-in today, get people talking tomorrow.  The more people talk about your product or service, the more likely you are to boost your sales and exposure.