More Brands Joining Instagram

More and more brands are joining Instagram. A mobile app that allows users to take photo, apply a digital filter to it, and then share it with other Instagram users that are connected to on the social network as well as on a variety of social networking services.

Taken From: http://www.forbes.com/sites/marketshare/2012/08/13/more-brands-joining-instagram-and-with-good-reason/

 

Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account right away for the future of the free world depends on it.

Ok, maybe not the entire free world and perhaps I am being a bit melodramatic but the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.

From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 million potential customers are being ignored.”

Why do we use Social Media?

Social Media

Social media is a web-based and mobile-based technology that is used world-wide. The social media is used to turn communications into interactive communities and individuals. It is a source that is accessible to anyone and helps apply  different forms such as;

 

  • Internet forums
  • Weblogs
  • Social blogs
  • Microblogging
  • Wikis
  • Podcasts
  • Photographs
  • Pictures
  • Videos
  • Rating
  • Social Bookmarking.

 

Social networks such as (Facebook, Twitter, Instagram and Myspace, etc) are sites that are frequently visited daily and millions of users are using today.


Source: www.abovethelaw.com

By: Gabe Acevedo

Happy Foursquare Day!

What is Foursquare Day? aka 4sqday

Here is a little background on the check-in frenzy we all became a part of once upon a time…

“Foursquare Day was coined by Nate Bonilla-Warford, an optometrist from Tampa, Florida on March 12, 2010. The idea of Foursquare Day came to Bonilla-Warford after thinking about a simple calculation, 4^2 = 16. Since 4 squared equals 16, Bonilla-Warford came up with the idea to check-in to Foursquare on the 4th month and 16th day of the year, hence April 16.” via Wikipedia

Ingenious!

Now the business twist: Nate concocted this idea as he was seeking ways to promote his business.

Although at first it didn’t take, soon enough the idea went viral!

Check Out this Check In Phenomena

“In 2010 fast food giant McDonald’s launched a spring pilot program that took advantage of Foursquare Day. Foursquare users who “checked-in” to McDonald’s restaurants on Foursquare Day were given the chance to win gift cards in 5 and 10 dollar increments. Mashable reported that there was a “33% increase in foot traffic” to McDonald’s venues, as apparent in the increase in Foursquare check-ins.” via Wikipedia

Any nifty ideas for making this Foursquare Day your busiest business day yet?

A check-in today, get people talking tomorrow.  The more people talk about your product or service, the more likely you are to boost your sales and exposure.