Advertising Through Digital Mediums Makes Billions

Advertising in the USA is controlled by tech giants, Google and Facebook

Advertising is surprisingly a huge market in the USA, which is controlled by Google and Facebook.  Social media today, allows for a mass sharing of information, which makes business instant, and transparent (Wagner, 2015).

Advertisers are generating a ton of revenue using social media tools, and are getting more advanced with new social media analytics tools, which have the ability to predict trends in social media consumer behavior.

Consumerism has taken over America, and Amazon.com is the go-to-place for all kinds of stuff. In fact, “52%” of American’s have Amazon Prime today (Galloway). 

It’s “scary fast”… 

advertising

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Demographics is Important for Customer Retention

Successfully Marketing While Keeping Demographics in Mind

Marketing to customers of different demographics is simpler than it looks.

Consumer demographics are broken up into different categories: millennials, generation X, baby boomers, and the silent generation, the elderly (“15 Strategies For Marketing..”, 2015).

Understanding these various types of people and their income levels, age and ethnicity is very important to successful marketers today (Mansfield, 2014).

Millennials are a very mobile generation, and work hard to ensure that their peers are up-to-speed with each other. They may be impulsive, but are able to score great business deals when they need to. Generation X is more reserved and hard-working, and prefer to search for products carefully, and work towards applying discounts. The silent generation, who were born between mid-1920s and 1945, don’t tend to spend that much, having a traditional mentality. Besides age, these demographics are divided by gender, income, and ethnicity. Consumers who have more disposable income, or who are rich, are better targets for marketers selling clothing and accessories(“15 Strategies For Marketing..”, 2015). Understanding demographics creates successful outcomes for companies that wish to acquire long-term customers (Nelson, p. 4).

In her book, “The Transformational Consumer,” Tara Nelson talks about transactional marketing versus transformational marketing. MyFitnessPal, the world’s largest digital health company, started with a small tiny orange logo of a “tiny dancer”. It was catchy, cute, and motivational. The tiny dancer grew to a full-fledged app with 45 millions users in over 18 months, without any paid advertising (Nelson,  p. 2).

What?!? How is this possible? 

MyFitnessPal was smart. It didn’t work hard to acquire customers relentlessly like some marketing companies. They won over their consumers by caring about their humanity, and this was extremely influential in winning over transformational consumers, that, well, cared about being “transformational” (Nelson, p. 3).

Humanity?!? In Marketing??

This is partially because people get sick of being treated like a business transaction, and getting hassled by “tit-for-tat”, stressed-out marketers trying to reach marketing goals by buying their consumers every week, day in and out, like a bad, endless arts and crafts project (Nelson, p. 4)

Marketers finally understood that consumers were smart, instead of trying to buy them out. A picture of our victim (the average consumer) below.

demographics

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Michael J Fox Foundation and The Leukemia and Lymphoma Society

Michael J Fox Foundation and The Leukemia and Lymphoma Society will gather to honor the music of Billy Joel at East Hampton Studio on Saturday, August 18, 2012

Celebrity Host: Sean Young

Co Host, Sports Illustrated SuperModel: Julie Henderson

MC Host, In The MIXX TV Host: Gina Giordan

Get Tickets at: http://goelaborate.eventbrite.com/

Supporters of the Michael J. Fox Foundation and The Leukemia and Lymphoma Society will gather to honor the music of Billy Joel at East Hampton Studio on Saturday, August 18, 2012. Cocktails and fine cuisine will be provided by Carlyle Off the Green, while Long Island favorites, Mike DelGuidice and Big Shot, featuring long time members of Billy Joel’s band, will give fans of the Piano Man a night to remember, packed with hit after chart-topping hit in a high energy, interactive stage performance.

It’s still rock and roll to Billy Joel – in an interview with The New York Times, Mr. Long Island recounted, “A friend called me and told me to listen to this band that was playing on local TV, and I said ‘That’s me.’ They said ‘No, it’s this band,’ and they had a hard time convincing me it wasn’t me. It’s uncanny.”
Aside from numerous powerful renditions of Billy Joel’s music, Mike DelGuidice and Big Shot will also astonish you with songs by Paul McCartney, Elton John, The Beatles, Journey, Chicago, and many more.]

Michael J Fox Foundation & The Leukemia and Lymphoma Society

WHEN: Saturday, August 18, 2012
7 p.m. – Midnight
Cocktails and fine cuisine provided by Carlyle Off the Gree