More Brands Joining Instagram

More and more brands are joining Instagram. A mobile app that allows users to take photo, apply a digital filter to it, and then share it with other Instagram users that are connected to on the social network as well as on a variety of social networking services.

Taken From: http://www.forbes.com/sites/marketshare/2012/08/13/more-brands-joining-instagram-and-with-good-reason/

 

Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account right away for the future of the free world depends on it.

Ok, maybe not the entire free world and perhaps I am being a bit melodramatic but the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.

From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 million potential customers are being ignored.”

10 Things You Didn’t Know About Woman-Owned Businesses

American Express OPEN taking special interest in the benchmarks reached by women-owned businesses and tasked itself with spreading the findings of its studies to encourage and enable women to put business plans in motion. Understanding how woman business owners are finding success is an important part of further growth. Below are some facts about women-owned businesses, complemented by tips and insights from successful female entrepreneurs.

Taken from (http://mashable.com/2012/08/14/facts-women-business/)

1. In the past 15 years, the number of women-owned businesses grew by 54%; there are now 8.3 million women-owned businesses in the United States.

“It’s so essential for business owners to have a financial plan. Often, business owners invest their own savings in order to increase their ultimate earning potential. Because of this, it’s extra important for you to have a personal plan for your own money and to establish your boundaries -– when you will and won’t do something. I think all too often people don’t have a plan -– and not having a plan actually is a plan, it’s just a really bad one! People don’t know what they don’t know, so it’s critical to talk to someone and enlist expertise from others.” — Alexa Von Tobel, LearnVest

2. Despite owning nearly 30% of U.S. businesses, women attract only 5% of the nation’s equity capital. When it comes to first-year funding, women receive 80% less capital than men.

“I went out to SXSW knowing that all the investors I knew -– that they would all be there for the week and I could catch up with them all face to face. And I started with the people that knew me best asking if they would invest, or did they know someone they could introduce me to who could invest.

“Within 12 weeks I closed a round of nearly a quarter million. When all was said and done, I raised over $2 million in capital from investors. Not knowing how to do that and approaching that for the first time was a real challenge.” — Laura Fitton, oneforty

For more facts about women-owned businesses go to Click here

Techie Networking for Women

Getting a startup off the ground is just the beginning. Growing a business is the next big step.

In this video, startup entrepreneur Amy Yazdian ofI’m In The Kitchen “tells how she felt intimidated as a young female in the technology space. Listen how she went out of her comfort zone and created her own network.

Click here for video

 

Techie networking for women

  • Get out of comfort zone
  • Attend Industry events
  • Create your own network