Pinterest vs Tumblr

     

 

          Pinterest and Tumblr are considered curatorial social spaces, according to the NY Times, with the additional blog component for Tumblr. But after the Yahoo buyout of Tumblr, it’s following has become stagnant while Pinterest is coming up strong and predicted to soon rival Twitter in its amount of handlers. Social media has been around for decades but has only started trending now, which means out with the old blog spaces and in with the new real time one sentence life update.

 

 

          Google is the leading data search engine with the ability to image search as well, but while Google has the literal answer for image keywords, Pinterest has the creative answer for users with aesthetics in mind.

The great thing about Tumblr is that it effectively combines a variety of image content under a number of tags that is seen worldwide, and with gaining a following they can choose to get to know you personally via opinion blogs and messages.

 

Forbes Magazine recently did a study on the top four networking applications ranking Facebook ($170 billion), Twitter ($23 billion in stock), and Linkdin ($20 billion) as the top three but Pinterest ($5 billion) is climbing fast in popularity. It’s estimated to go head to head with Twitter in the next year. Surveys say that many of the users are identified females, myself included, but it has no target gender, and male identified users are testing the waters more and more.

 

I recently became a Pinterest convert. I was previously a Tumblr addict adamantly resisting the fact that something new could be better than Tumblr.My partner recommended Pinterest to me because I missed the visual inspiration I got from Tumblr but without the time investment needed to search and sort in comparison to Tumblr and Google.

 

 

          Pinterest brings to the table immediate satisfaction in all things visually pleasing to the eye, the interface allows for quicker browsing and more exploration in order to create personal mood boards in which others can view or you can choose to hide.

 

It’s an excellent time waster without the feeling of wasting time and its impersonal unlike a lot of other networking social media sites whose main focus is  blogging to meet people.

                                

I’ve been through many networking blogs from Xanga to Livejournal, to Myspace each with a target audience and it’s funny to see how they grow and decay leaving way for new social enterprises.

 

http://www.pinterest.com/goelaborate/
http://www.pinterest.com/sotechie/

 

 

 

 

The NEW 4 P’s of Marketing Mix

The NEW 4 P’s of Marketing

 

You might not be aware of the classic 4 P’s of marketing, also known as the marketing mix: price, product, promotion, and place. The Marketing mix; a quick way marketing professionals keep in mind the four major considerations for a brand.

<goElaborate Pinterest Infograph

But the fact is that things change.  The drastic changes with technology, especially via social media and mobile technology, e.g: smart phones, simply cannot be ignored.

The new ‘P’s’ of marketing, as Kimberley Kadlec, Vice-President of Johnson & Johnson’s global marketing group suggested are: Purpose, Presence, Proximity and Partnership.  (http://bit.ly/XuMWT8)

Purpose adds to the value, such as an environmental purpose (Ex: 10% of our revenue goes to WWF), and transparency (Ex: Dolphin-safe fishing).

Proximity and Presence addresses the social and mobile issue.  The brand needs to be accessible everywhere: Google, Facebook, Youtube, and everything else you can think of.

Partnership focuses on collaboration with both businesses and clients to advance the brand.  Be it looking at the feedback of customers or sponsoring events to gain further exposure.

Brands both new and old must consider the new variables in this digital age, and it all begins with the new P’s of marketing.

Remain Human

 

 

Has Social Networking sites leer us out of reality. Are we starting to feel comfortable with letting people know about our daily lives. Some of us sit in an office all day and work on these sites. Are we getting distracted? Is it a possibility that some of us are becoming more accustomed to living on the internet. Here is an article by John Jantsch on how to “Remain Human” and not in a virtual reality.

 

 

Equipped with text messaging, instant messaging, video messaging, and a host of web based tools for project and client management and collaboration, it’s possible to create an efficient business run from just about anywhere you can obtain an Internet connection.

However, all this efficiency comes with a price. Without frequent, genuine and rich interaction with the people in your life working towards shared outcomes something very meaningful is lost.

Hugs and handshakes are what make us human and they are in many ways a part of what makes doing what we do worth it.

While working and selling globally, assembling staff from around the nation and meeting clients via video have become the new reality in our technology flattened world, there are a handful of practices that I believe can help return or maintain a more human element to the virtual workspace.

The human mindset

First and foremost as we interact across time and space we have to remember that these are human beings we are interacting with. I know that sounds almost absurd, but there’s something sterilizing about the video monitor that somehow makes us more like machines – machines with bad manners.

The human mindset in the virtual world calls for an obsession with basic politeness. Be early, be thankful, be kind, be caring. Take the time to ask how someone is doing, what they are excited about or what they need help them with.

Bring this mentality to your technology and you’ll restore some of the humanness that it robs.

The human routine

The use of virtual staff, assistants and providers makes it easy to conduct business much like it’s one big transaction.

In the virtual world it’s essential that you not lose all sense of human business routine. When you work with virtual assistants, graphic designers, copywriters, take the time to set up a meeting just to get to know them. Some of this could be in the form of an interview, but the more you know a person the more you’ll understand their unique abilities and that’s how you create a great working relationship and that’s how everyone wins.

Create regularly scheduled meetings just to check in and use these to keep focused on managing the relationship as well as the work.

The human meeting

I wrote a post last week about how to start meetings on a high note. It got so much response it served to highlight the lack of humanness in our meetings, both in person and online.

In the post I suggested that every meeting start by asking participants to share one thing professionally and personally they were very excited about.

This human touch is so profoundly missing from flat screen interaction that simply starting a virtual meeting in this fashion can return a sense of joy to the otherwise dreaded meeting.

The human touch

You probably saw this last one coming, but in the virtual cocoon we live and work, it’s become essential that you force yourself out into real life.

You may have every last client work detail hammered out via your online portal, so take three or four clients to lunch, just to get to know them better.

Go to three or four conferences a year, just to meet some of the people that comment on your blog posts.

Reach out to people whose work you admire and see if they can grab coffee the next time you’re in their town.

Everything I’ve mentioned in this post is both obvious and natural, but somehow the lack of real space makes it less so. You can fuse what’s great about technology with what’s great about human inspiration and bring it back into the workplace if you simply choose to remain human.

If you choose to remain human than you will find it much easier to organize your life with minimal internet activity. You will find that you much healthier in relationships and in human nature. You will find your self more in tune with your social life and communication.

 

By:

John Jantsch

http://socialmediatoday.com/ducttape/637781/how-remain-human-technology-flattened-world?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29