How to: Leverage Facebook for Digital Marketing

An online presence is important for companies to survive. Technological advancements and social media trends are keeping businesses busy in attempts to stay relevant and engaged in consumer’s lives. Facebook is one of the most popular social media sites – having over 1.9 billion active users – it is a very useful method to promote digital marketing. According to NYTimes, Facebook users spend fifty minutes of their day on the site searching through content. This gives companies a platform for millions of potential customers a day, the only thing left to do is reach out.

Simply having a Facebook page is not enough for businesses to reach their digital marketing goals. In order to gain an audience, a business must be found by the users… or the business can find them. Through the use of Facebook ads, companies are able to grab the attention of users and measure the results. Being used by over four million businesses the tool has proven to provide growth, connection and high return on investment.

How Facebook Ads WorkFacebook

Facebook ads are targeted to users through demographics such as location, age, gender, and interests. It is important to reach users who are within the businesses target audience. The next step is deciding ad placement – where the ad runs. Facebook is able to show ads on any device and to be shared on Instagram and Audience Network. All this advertisement isn’t free but Facebook makes sure that it doesn’t have to be costly either! The tool lets a business to set their budget and time period for a campaign and then advertises according to the limits set. The most important aspect of Facebooks ads are the ads themselves including their format, image, and quality. The businesses are able to choose how they want their ad appearance to look whether it be a single image, a slideshow or video. The ad should be creative and well thought out.

Though, companies try to create ads catches users attention they may not always be a success. An easy way to manage and track the performance of an ad is through Facebooks Ads Manager, Power Editor or Business Manager. Each tool allows businesses to see the performance of their ad and allow tweaks to be made for improvements. The steps are easy to follow and manage to make Facebooks ads an easy step towards success.

Facebook vs Google AdWords

Though Facebooks ads are highly used by businesses worldwide it is still challenged with a major competitor. Google Adwords. Google AdWords is an advertising tool used to reach out to people through various targeting methods. It allows businesses to select keywords to help find potential customers that may be searching up services and products they provide. By being able to display ads on over two million websites and 650,000 apps it gives the opportunity to reach out to more people in several different fashions. The tool, like Facebook ads, allows the business to set a budget for their campaign. Though, they only have to pay when someone interacts with the ad – so basically when it works. There are also tools to view and manage the ads – including how many people saw the ad, activity, and the option of editing ads for improvement.

Facebook

While both tools are available to all sizes of companies, Facebook ads allow for easier navigating than Google Adwords does. The average Joe can easily use Facebook Ads with no marketing experience while Google Adwords may take more training. While Facebook does not offer training in their Ads program, Google does to guide users.

It is clear to see that simply having an online presence does not do much in terms of digital marketing for a company. Therefore, it is important for businesses to reach out to users in order to build long lasting relationships and success. There is no shortage of users, they just need a bit of direction towards the right company for them. The world of Social Media advertisement is dependent upon the future of social advertisement. The tools are available to help your brand grow.

Sources:

“Facebook Ads.” Facebook Business. Facebook Business, n.d. Web. 07 July 2017.
“Grow your business with AdWords – AdWords Help.” Google. Google, n.d. Web. 07 July 2017.
Stewart, James B. “Facebook Has 50 Minutes of Your Time Each Day. It Wants More.” The New York Times. The New York Times, 05 May 2016. Web. 07 July 2017.
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The Maker of Tumblr

 The Man Behind Tumblr

 

The 25-year-old David Karp is a high school drop out who until Tumblr came along was just lingering New York City.

His inspirations are Steve Jobs and Willy Wonka. His goal is to make Tumblr as simple and healthy as possible. By healthy, meaning without hate or garbage created by comment sections and even “follower” counts that determine how popular you are, Karp says these things ruin the experience and are just down right disgusting. Tumblr’s simplicity is the reason why everyone loves it. Instead of getting excited for new features on Tumblr, Tumblr investor Bijan Sabet says that Karp does the opposite. Bijan Sabet says Karp would come up and tell him “Hey, got a new version coming up — and I took four features out!’ ” There is no doubt he is truly creative and one of a kind.

Tumblr resides in New York. Up to 50 million subscribers.

Who’s ready for Restaurant Week? – NYC Restaurant Week Summer 2012

http://myupperwest.com/upper-west-side/nyc-2012-summer-restaurant-week-reservations-are-open-lots-of-upper-west-side-options-7912/NYC Restaurant Week 2012

Two times  a year there is a great opportunity for you to try  some of the restaurants you are not used  to going to,  maybe because they’re too expensive or you haven’t really gotten the chance to go to that restaurant you always wanted to go to . Throughout the city from January-February and June-July, restaurants participate in “Restaurant Week” they offer three-course lunch for just $24.07. Some of them offer dinner for just $35. Some of the people that enjoy restaurant week say that they had a great experience, they were treated very nicely and they even got free gifts certificates value for $20.00 off a future meal. Saturday are not included and Sunday is optional .Beverages , gratuities and taxes  are not included .

What you have to do to be eligible?

To participate in restaurant week you need to register an eligible American Express card at amexnetwork.com/nycrestaurantweek. You have to do this between 12am on July 8, 2012 and 5pm on August 10, 2012.The earlier you make your reservation the better it would be because many of the best choices for restaurant week will sell out quickly .You could call the restaurant or go to OpenTable.com so you could reserve. OpenTable.com you could find more information, see which restaurants are doing restaurant week and much more. Why not try this great opportunity!