How has video content changed digital marketing strategies?

videoTraditional ads are dead. It is time to recognize the not-so-ugly truth and join in on the latest fashion in marketing – video production. It is easy to see that digital marketing has taken ahold of businesses everywhere and any size, but there is a key to success within it that should be taken advantage of. Today content only succeeds if it meets the wants of consumers in a creative, unique manner. Nearly 60% of all digital impressions are done by visual content, so if a company wants to catch and keep the attention of consumers, they have to give them something worth remembering, and video marketing is doing the trick.

Go Where the Consumers Are

One-third of the time people spend online is spent watching videos, and that time can be beneficial to a business if created wisely. Video content is now a perfect way to draw in potential customers and sell them a product or service. According to information shared by HubSpot 64% of customers are more likely to buy a product after watching a video about it, this shows the impact video marketing is making. There is this belief that video marketing is made up of Youtube videos and Facebook ads but that could not be further from the truth. Businesses are expanding their horizons on video usage to various social media sites, business websites, and searches. Companies have found new ways to incorporate videos into the looking and buying experience of customers, all helping improve the chances of the gaining a profit. Creating videos such as customer testimonials, demonstration videos, tutorials, product reviews and video blogs have helped to educate buyers, build a trusting relationship and improve satisfaction. Since video production and blogging have become increasingly popular, businesses have the opportunity to sponsor individuals who promote their products. Many being relatable and able connect with thousands of users – making the company more personable.

Show What Your Brand Represents

Video marketing is a highly visual concept – though that is good because it gives the consumer a snapshot of something to remember. When someone remembers a video, they remember the brand linked to it, which then leads to potential sales. No doubt this is great for businesses, but what makes it better is the personalization that videos give. Businesses are able to send a message through visual, audio and emotional factors that normal ads can’t produce giving the opportunity to enhance the message of who the company is.

videoToday’s consumers are living fast paced lives, the idea of sitting down and reading a text based ad is becoming increasingly unappealing. Rather, viewers are preferring to engage in video posts that keep up with their on-the-go lifestyle. This new change in direction leads to a very open road filled with possibilities.Video content is becoming one of the most popular forms of engagement for users, it would be a waste for a company to not take advantage of. Invest in video marketing, it is changing the game and seems to be winning.

Sources:

Afshar, Vala. “How Video Marketing Will Change the Game for Marketers in 2016.” The Huffington Post, TheHuffingtonPost.com, 13 Jan. 2016, www.huffingtonpost.com/vala-afshar/how-video-marketing-will-_b_8962102.html.

Agrawal, AJ. “How The Digital Age Has Changed Marketing Channels Forever.” Forbes, Forbes Magazine, 16 Feb. 2016, www.forbes.com/sites/ajagrawal/2016/02/15/how-the-digital-age-has-changed-marketing-channels-forever/#5aeca615680a.

Benady, David. “How Technology Is Changing Marketing.” The Guardian, Guardian News and Media, 29 Sept. 2014, www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology-changing-marketing-digital-media.

Council, Forbes Agency. “Video Marketing: The Future Of Content Marketing.” Forbes, Forbes Magazine, 3 Feb. 2017, www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#580f076a6b53.

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The Volume, Velocity and Variety of Big Data

volumeThere is a new buzz in today’s business world. Big Data is changing how businesses everywhere function and determine decisions. For those who may not know the force behind the business realm, big data is your answer. What is big data? It is everywhere, being generated constantly at increasing rates. It is the vast volume of data that is generated and when analyzed and interpreted can help businesses gain insights on their company’s performance and lead to better strategic planning.

There are three terms that define big data and exemplify how it is different from normal analytics.

Volume

One of the most appealing components of big data is its ability to produce large amounts of data that can later be analyzed. There is a large volumeamount of data being generated and it goes far beyond online searches and tweets. Companies are able to use data beyond the internet such as business transactions, apps, sensors, GPS or machine-to-machine data. With the constant use of technology, there are data generators everywhere, including people who are constantly on social media and using smart devices. This endless data gives companies endless information to keep improving their functions and practices. In the past, there may have been difficult trying to store and structure all of this data but with new technological advancements, it has become more than possible and even efficient.

Velocity

The amount of data that is streaming in and being generated is at a speed unseen before in digital history. The data is nearly real-time information and the use of it can help companies stay on top of trends, detect failures and mistakes sooner and make estimating critical decisions or actions more accurate.

Variety

Big data does not have one form but various formats, allowing companies to gather information from a variety of inputs. It can take the form of messages, videos, emails, images, updates, signals, transactions and more. This gives insight to many different aspects of the business, such as whether media campaigns are successfully grabbing the attention of a new audience or if the cost reduction of a particular product has increased sales. The data allows a volumecompany to not only improve on the sector but all as a whole.

The terms volume, velocity, and variety can take on different meanings depending on what they are in reference to. When discussing big data these terms simply mean – data everywhere, data anytime, data any form. There is no way to deny that big data is what a company needs to stay on the track for success.

Sources:

Andrew, Mcafee “Big Data: The Management Revolution.” Harvard Business Review. N.P., 08                  Oct.2014. Web. 17 July 2017.

“What is Big Data and Why it Matters.” What is Big Data? SAS Institute, n.d.Web. 17 July 2017.

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How Can Big Data Grow Your Company?

The digital world is expanding and evolving every day, requiring businesses to maintain an online presence. Though businesses are now needing to take even more steps to stay ahead of the game, and a major strategy is the use of Big Data. Big Data is a term used to describe the large amount of data that can be analyzed for insights and information that can lead a business to make better decisions and strategic plans. There is a continuous stream of information, sensors, texts, videos, images and overall data that can be used as a resource for competitive advantage. So how exactly can big data grow your company? It is not easy to control and implement the massive volume of big data, but once a business gets the reigns they are on the road to success.

Big Data can first help your company in finding the problems and answers. Once big data is analyzed and interpreted it can unveil:

  • The reasoning behind failures, stagnant sales, defects, and issues
  • Unlawful behavior that may affect you company
  • Feedback on services and products

growBig Data keeps you engaged with customers’ needs and wants.

The business world is more competitive than ever, treating customers with respect is not a luxury but a necessity. The use of big data to scan social media feeds and online trends can help a company stay on top of what customers are demanding. It also shows what services and products are not working, allowing the business to understand what needs to be changed. From there, you can make the necessary re-developments to help your business. With the help of big data, you can gather more information about cost and time effects to improve the efficiency of production.

Big Data also helps to ensure the safety and protection of a company and its customers. By detecting fraudulent behavior a company can fix the problem before it has a chance to affect the company negatively. This includes – stealing of financial information, credit or debit card information, fraud or hacking. The company can now analyze all internal and external threats and re-develop on how to keep information safe.

With the mass amount of information and insight big data gives to its company’s it allows them to take a step back and rethink current strategies and develop better ones. The improvement of quality services and products, customer engagement, efficiency, and productivity will undeniably lead to better and new revenue streams. Big data is a force to be reckoned with, so go on and do it.

Sources:

“Big Data.” IBM Big Data – What Is Big Data – United States. N.p., 17 Mar. 2017. Web. 14 July 2017.

“How Big Data Can Help You Do Wonders In Your Business.” Simplilearn.com. Simplilearn, 24 Feb. 2017. Web. 14 July 2017.

“What Is Big Data and Why It Matters.” What Is Big Data? | SAS US. SAS Institute, n.d. Web. 14 July 2017.
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