Innovation should be a regular practice in your company, moreover, not only innovate but also to analyze the behavior of your consumers.
Zara, a clothing store, for example, renews its collection every two weeks, while competitors take months to bring something new to customers – usually no more than three or four collections a year.
The brand takes innovation so seriously that its designers in Spain are connected to more than 4,000 stores in 73 countries reporting in real time, changes in consumer habits.
This is the part of the secret: to understand that the world changes, and consumers also take advantage of these changes and to adapt their products and services, generating more business and increasing the profitability of your business.
And you? How do you make changes to adapt your products to consumers?